Industry News

Buyer Beware "As Seen on TV Products" Under Perform and Way Over Priced

Unveiling the Truth: Buyer Beware of “As Seen on TV Products” in the Cleaning Industry

In the ever-evolving landscape of cleaning products, a wave of new items adorned with bold claims, gimmicks, and flashy marketing strategies flood the market continuously. As consumers, it’s easy to be enticed by the allure of these products, often showcased on TV infomercials or presented with flashy packaging.

However, there’s a stark reality behind these “As Seen on TV Products” – they often underperform and come with a hefty price tag. At Scrub n Shine, we have encountered such products tucked away in supply closets, and the results were far from impressive.

Our advice: Always Contact a Reputable Distributor Before You Buy an Unfamiliar Product. Rather than falling for the allure of TV shows, flea markets, or mail-in promotions, consult a distributor with a solid reputation. These professionals can assess your specific needs, provide valuable insights, and help you make informed decisions about products that may sound too good to be true.

A compelling case in point comes from one of our large customers who diligently monitors product invoices. Whenever there’s a price increase, we receive a vigilant phone call. During a recent on-site evaluation, we uncovered a revelation – a substantial box filled with “streak-free cleaning cloths” that had been purchased for a whopping $3 apiece. These cloths, upon inspection, turned out to be nothing more than needle-punched paper wipes.

We took the opportunity to enlighten our customer on the superiority of heavy-duty commercial-grade microfiber cloths. These alternatives not only outperformed the “As Seen on TV” paper wipes but also came at a fraction of the cost. Moreover, we identified instances where our customer was using chemical products from “box stores” that required 3-10 times more quantity than our commercial-grade chemicals to be effective. The net usage costs of our chemicals proved to be 30-50% less than these seemingly “cheap” box store alternatives.

Our commitment is to guide you in making wise choices. Scrub n Shine will always recommend the right product for your needs, ensuring the best price without succumbing to gimmicky claims and slick marketing practices. Trust in our expertise to navigate the cleaning product landscape and deliver solutions that truly meet your requirements.